O'de Flander

Ode aan de borrel

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Purpose of the Order

The Order of East Flemish Master Distillators (O’de Flander) pursues three objectives:

  1. guard the quality and origination of the O’de Flander grain geneva
  2. promote the O’de Flander geneva to a broad public
  3. honor the East Flemish geneva tradition

Advantages:

  • the customer recognizes an authentic and qualitative O’de Flander by its label
  • the O’de Flander label safeguards the quality of the geneva (there is detailed testing in an independant French specialized laboratory)
  • ten manufacturers work together to promote O’de Flander and increase brand awareness
  • O’de Flander is a strong brand, the grain geneva conquers a place in the market between other qualitative distilled drinks like whisky or gin
  • the geneva tradition in our region goes back many years, O’de Flander honors this tradition

Activities of the Order

The Order undertakes action to make O’de Flander known by:

  • partaking in divers manifestations (bv. Jaarbeurs Gent, tastings, cultural actions)
  • the organisation of the Geneva festival in Ghent in novembre
  • the organisation of the Geneva course
  • naming horeca ambassadors who put O’de Flander on the menu
  • the organisation of a yearly Kapittel

The yearly Kapittel

During the yearly kapittel a number of deserving persons are being introduced into the Order.

They are being sworn in and they promise to support and promote the European recognised regional product O’de Flander whenever and wherever it is possible. These members are from different sectors: politics, economy, media, culture and sports.

Today we have 327 enthousiastic defenders of O’de Flander, including all participants of the Geneva course.

Members include:

  • all the representatives and the gouverneur of the province East Flanders
  • all mayors of cities where an O’de Flander distillery is located; Gent, Oosterzele, Oudenaarde, Buggenhout, Merelbeke, Aalst, Deinze, Zottegem and Wichelen
  • Geert Bourgeois, Minister-president of the Flemish government and Flemish minister of Foreign Affairs and Immovable Heritage
  • Alexander De Croo, deputy prime minister and minister of digital agenda
  • Joke Schauvliege, Flemish minister of Environment, Nature and Agriculture
  • Herman De Croo, Minister of State
  • Ivan De Witte, chairman of KAAGent
  • Johan Verminnen
  • Marijn Devalck
  • Gella Vandecaveye
  • …